Why I Started Prompt Crush
If you’re a marketing mind—or anyone who uses writing to persuade and plan—you’ve probably read all kinds of stuff about how AI is going to replace us. Or more accurately, how people who know how to use AI are going to replace us.
That last part might actually be true...or at least has a chance at becoming true one day. Whether AI really makes a big enough dent in the process to justify the hype…up for debate. But no matter the real impact, the perceived impact is there. Leadership is obsessed with AI. Clients are asking about how AI is part of your product or service. That one annoying coworker has rebranded themselves as the company’s AI expert.
Even worse, there’s a dizzying stream of updates, feature releases, and news to read about the explosion of AI tools…and half of them don’t even work when you go to use them.
But isn’t this damn thing supposed to be magic?! (Spoiler alert: it’s not.) It’s more like a practice—a skill built through experimentation, feedback, and iteration. And even that’s a stretch, giving the tool more credit that it’s worth right now. But, I digress.
With any new tool, the best thing to do is just start. And that’s what I hope the Prompt Crush content helps you do…with no tech jargon.
Because honestly, who cares about the why behind the technology itself? With the pace of how fast things are changing we need the what and how—now.
This is about turning your ideas into deliverables faster and getting used to using AI as part of your process in a way that actually helps you. You'll find step-by-step tactics, plenty of real prompt examples, and strategies based on how real marketers use AI to get things done.
Being more realistic, it’s more about helping you so that you can say that you know how to use AI. Let’s be real: no matter how good you are at prompting, AI is just not that good. Period.
I want you to be able to use it well enough and without wasting your time. Because the latter is certain, while quality output is not.
I’m hoping that by sharing what I’ve learned you can skip ahead a bit if you’re just starting out—or if you’re the only AIer in your circle and looking for an honest sounding board for how someone else is using it (not someone who says how game-changing AI is because they’re trying to sell you their app).
You’re probably thinking “Sweet, sounds good, but what are your credentials?”
I worked as a consulting Managing Editor on the generative AI model for the world’s biggest search engine—which learned off of my writing and instruction. (My NDA says I can’t name them and they’re very rich and I’m not, so I won’t be doing that.)
Now, I work in the marketing department for a tech startup that’s running a very small team and pro-AI leadership, so it’s been a natural progression for me to work AI into my process for content creation as much as possible.
Before all of this, I’ve been making a living as a working writer since 2018, when I began my career while earning my MFA in writing. I started publishing then, and taught college composition before selling my soul to the marketing world (and the robots).
See you out there.