microsoft Education abm campaign

Remember when pre-pandemic video conferencing wasn’t really a thing? Back then, Microsoft had a difficult time getting people to actually use Teams…even when it was free and included in their Office 365 subscription.

To help them drive adoption, we deployed a carefully-segmented campaign target educators and decision makers with high-value asset like e-books, fun social creative, and email nurture flows that broke down use cases into practical applications.

By the time the pandemic hit, teachers knew how to use Teams. That’s the power of education.

• interactive e-book

• email nurture flows

• landing pages

• social media paid ads