A storied brand and A shiny new one, too.
H&R Block X Spruce Money
Taxes are depressing and hard. So H&R Block’s voice had to be light and easy. And thank god it worked, or we would have a lot more delinquent tax payers running around…
I was fortunate enough to help H&R Block with many digital properties over my time working with them.
Projects ranged from updating their website with foolproof way-finding and anti-jargon copy, to paid ads campaigns ramping up to tax season, and even helping them take their fintech brand, Spruce Money, to market (including finding new ways to talk about their now-expanded portfolio, all while playing nice with SEO).
hrblock.com tax center
hrblock.com news & media center
hrblock.com expat tax resources
paid ads - social and display
sprucemoney.com resource center
