Frontdoor Native app + website
As Senior Digital Copywriter at Chemistry Agency, I was already taking on the most complex digital projects, working alongside the UX team. So it only made sense for them to tag me in for the agency’s first native app project as a Content Designer & UX Writer.
Our team brought the home warranty giant’s first consumer-facing product—the Uber of home repair—to market as well as its website. The project helped solidify the direction of the agency, which soon after added digital products as a main offering alongside its traditional advertising.
native app UX writing & content design (incl. booking, payment, & welcome flows)
website copywriting (inc. plan tier messaging and plan selector tool)