Heineken needed to activate the NY/NJ region ahead of the World Cup. With a huge market of Spanish speakers there, we leaned on a unique verbal concept that leverage Spanglish to make the creative standout amidst the brand’s standard visual guidelines.

• experience concepts (incl. interactive bodega activations)

• concept and sourcing for limited edition NFT art for giveaway

• social media UGC concept (incl. custom filters & hashtags)

• campaign hub