better every day for buildwitt

BuildWitt needed to reposition its brand and its product (which is basically, the Duolingo for construction). But just like no one hears the sound of a tree falling in the forest without being there to hear it…no one knows your company has changed unless you tell them.

As part of a go-to-market campaign ahead of the new platform launch, we created a scripted live-action video that shows what’s possible with the right technology in your hand.

I worked with our team on the video concept, script, and wrote the ending on-screen text.

The campaign solidified the “coach” voice that has become a BuildWitt standard & gave way to what is now the brand tagline: Better Every Day.